Anja Emzén Studio
The vacuum cleaner with horsepower - Everyday 2.jpg

Ikano Group

Client: Ikano Group
Services: Art Direction
Year: 2016 — Present

Photographer: Kristian Krebs
Stylist: Therese Ericssson

Art direction of brand images for Ikano Group, produced at IKEA Communications (click on the images to enlarge). Copyright Ikano Group.

The images are based on the theme "Everyday life of the many people" and aim to reflect life as it really is; the joys, the mess, the laughter and those moments in between. Even a little grumpy face is OK, because who doesn't have a bad day sometimes? It's all about people, and we all share that same wonderful yet challenging thing: everyday life.