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IKEA – Let's Relax

IKEA Let's Relax
— Art Direction

There’s no avoiding it – expectations are everywhere we look in our lives. Set by our parents, social conventions, famous chefs, lifestyle gurus and the constant stream of happy moments on social media. But who says we have to follow them?

Based on 2016 year's theme In and around the kitchen, IKEA Communications was part of creating a landing page, filled with content inspiring people to do things their own way. The series What's your way? shows IKEA products being used in new and unexpected ways, encouraging people to let go of expectations and do things the way they like instead. Copyright IKEA.
 

 

Goodbye expectations.
Hello you.

 

ZONE OUT YOUR WAY

Light a few candles and enter the Christmas cocoon.

Tired of playing Santa? Re-fuel with your green friends.

 

NAPKIN FOLDING

What if napkins were the only decoration you needed?

What if napkins were the only decoration you needed?

Embrace your inner origami master.

 

USE THE LITTLE HELP YOU'VE GOT

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Limited edition art, with heart.

What if you turned cleaning up into a family game?

Yeah, it's messy. So what. It's fun.

 

GET YOUR CREATIVITY COOKING

Cooking together any time and any way we want.

Who says doing the dishes can't be fun?

 

THE JOY OF WASTE SORTING

Let's get arty with garbage!

Make space for waste, and bottoms too.

Instant rewards for good behaviour.

 

KITCHEN YOU WAY

Behind the counter: Best place to hang out with mum.

What if your apartment was the best bistro in town?