Services: Art Direction
There’s no avoiding it – expectations are everywhere we look in our lives. Set by our parents, social conventions, famous chefs, lifestyle gurus and the constant stream of happy moments on social media. But who says we have to follow them?
Based on 2016 year's theme In and around the kitchen, IKEA Communications was part of creating a landing page, filled with content inspiring people to do things their own way. The series What's your way? shows IKEA products being used in new and unexpected ways, encouraging people to let go of expectations and do things the way they like instead. Copyright IKEA.