The newly developed store solution for IKEA Cookware aims to reinforce the customer experience and create an enjoyable, healthy and sustainable way of looking at food.
The visual expression is graphic and colourful, combined with a playful and inviting tone of voice. The images highlight the products by showing delicious yet easily prepared dishes in the making. Each product category has its own colour, creating an inspiring environment while making navigation easy at the same time. The colour palette changes with the seasons, as well as the food shown in the images.