Images and films of IKEA’s living room range, with focus on sofas and storage. Produced for the product pages at IKEA.com.
The products are displayed through a number of conceptual solutions rather than in a home context, to create an inspiring and tailored setting for each product. From dreamy to playful to graphical – all based on the products in each setting. The films add emotion through slow and elegant camera movements, bringing each setting to life.