Råvindsförädling i Malmö is a Swedish company providing all-covering service and consultation when turning loft spaces into new homes.
The solution is a playful but sophisticated visual identity based on adaptive graphic elements and a typography that visualises the marriage between the old and the new. The colour palette combines earthy shades with the light blue of the sky, symbolising the feeling of living in a loft space. A brochure explaining the business proposal, customisable for individual buildings, was also created as part of the assignment.