The IKEA gaming collection keeps growing, and the gaming chair STYRSPEL is a new player in the field, adding edge and width to the range.
Both films and images were produced to present the chair to gamers all over the world. The films present the designer behind STYRSPEL, as well as the functions and adjustability of the chair. They were made both in 3D and the studio, creating a twist between reality and virtual reality. A visual look and feel based on the previous IKEA Gaming launch, gives the setting a futuristic and high-tech feel.
The images also present STYRSPEL in two room settings, showing how to create your very own battle station – from a dedicated gaming room to an ordinary bedroom, transformed through coloured LED lights.