Newcore is a business transformation consultancy, leveraging Product Lifecycle Management for a sustainable tomorrow. They guide manufacturing companies to take ownership of their Product lifecycle data to build circular business models.
In co-operation with Art Director and designer Ian Bennett, I designed a visual identity that reflects Newcore’s solid expertise and circular approach, whilst emphasising a human approach at the same time.
The logo mark symbolises the circular core of a business, but also the core c in Newcore. The typeface FF Mark was chosen due to to its geometric forms which compliment the rounded logo marque. Detailing in K, R and Q also gives it a distinctive personality and character.