In IKEA’s annual drawing competition, children from all over the world are invited to draw the soft toy of their dreams. The result is the limited-edition collection SAGOSKATT, a bunch of adorable soft toys designed by kids. The full purchase price is donated to a charity supporting every child’s right to play.
The SAGOSKATT collection all began with a humble piece of paper and the limitless imagination of a child. So when creating the images, we continued to use paper, allowing a colourful fantasy world to unfold. All based on interviews with the little designers themselves, telling us the story about their soft toy.
Scope of work
Concept & Art Direction
Credits
Copywriter / Fredrik Cederholm
“I drew a pink unicorn named Pink unicorn who loves to fly in the sky. I hope other children in the world can play with my soft toy with me”
— Peixin, 5 from China
“I have made a mix of a hedgehog, dinosaur and a monster. I coloured it green because it is my favourite colour. Kotten only eats fruit. Kotten has very good claws that are used for climbing in trees. It lives in the jungle or rainforest where there is a lot of tropical fruit and it likes a hot climate.”
— Greta, 8 from Sweden
“I just wanted to draw something cool so I drew a monster. His name is Monster and during the days he’s always saying something funny, teasing and joking.”
— Rúnar, 8 from Iceland
“I drew a little shark because I love swimming and want to swim together with the little shark. During the days I think he is travelling under the sea.”
— Jimin, 9 from South Korea
“My seal’s name is Unda. Unda is very friendly and when it is happy, it pats its belly with a flipper. It can do a lot of funny tricks, such as flipping a fish on its nose. Fish are her best friend, for this reason Unda always carries one in its pocket.”
— Natalia, 8, Poland
